Marketing Product Manager (Independence, OH)

Marketing Product Manager

IN OFFICE POSITION

Salary range: $90-$130K

 

The Marketing Product Manager will work closely with the marketing team and lead the marketing development effort to bring new products from concept through commercialization including market exit for all the brands.   The Product Manager will play a major role in improving processes, procedures, and enhancing brand awareness.  The product manager will be assigned specific projects and empowered to tackle complex business challenges.  Acquires product information through market research to assure projects meet the needs of the intended markets.  Works across multiple internal and external groups such as design, packaging and labeling, regulatory claims, advertising, sales force education, etc. Maintains high level of product category knowledge through staying current in published information, market contacts, and industry educational meetings.

Duties and Responsibilities:

  • Assist with new product / project management and execution.
  • Perform analysis of financial, NPD and POS data to support category recommendations.
  • Craft product positioning and consumer claims with the support of the product development team while benchmarking competitive products.
  • Co-develop packaging structures and product graphics for retailer-specific promotions and in-market merchandising.
  • Support the creation of marketing content for internal stakeholders and external consumer awareness-building initiatives.
  • Meet established deadlines for assigned projects and proactively inform stakeholders of project status.
  • Conduct necessary follow-up with team members regarding updates and changes to their respective projects.
  • Embrace all special projects and other job-related duties as assigned.
  • Present, promote, and sell marketing products/services using solid arguments to existing and prospective customers
  • Deliver marketing programs to support the expansion and growth of the company’s services, products, and brands.
  • Planning, development, and execution of local and national campaigns, including online advertising, social media, email, content, and lifecycle marketing.
  • Identify new and creative growth strategies through digital marketing tactics and platforms.
  • Develop and manage B2C and B2B acquisition efforts through digital marketing channels, trade shows, 3rd party partnerships, etc.
  • Identify trends and insights, and optimize spending and performance based on the insights.
  • Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
  • Analyze sales and other data and report findings in a clear and concise manner. Forecasting requirements; recommending corrective actions.
  • Provide research, data and input regarding sales, potential promotions, or strategies to increase sales.
  • Help establish short- and long-range goals and objectives.
  • Understand and support management goals.
  • Understand and support policies; interpret and apply rules, policies, standards, and legal decisions to operations.
  • Creates and maintains appropriate documentation—designs and implements standards.
  • Develops and expands knowledge of relevant tools and technologies.
  • Attentive to detail, as demonstrated by regularly verifying all work thoroughly to ensure accuracy.
  • Develop product positioning and messaging that differentiate products in the market
  • Product launch – plan the launch and go-to-market strategies for product releases. Manage the cross-functional implementation of the plan to ensure all internal stakeholders are prepared for product releases.
  • Demand generation – develop strategies and manage the marketing programs that drive demand for your products
  • Support the entire product life cycle from strategic planning to tactical activities.

Minimum Qualifications:

  • BS/BA in Business, Marketing, Communications, Public Relations, Advertising, Engineering, or equivalent related field.
  • 3-5 years marketing experience, CPG experience a plus.
  • 3+ years of retail or business-to-business marketing sales, sales programs, advertising, public relations.
  • Demonstrated success of marketing strategy development and implementation across multiple channels.

 

Knowledge, Skills and Abilities:

  • Detail oriented with strong analytical and business problem solving skills.
  • Excellent writing, communication, and presentation skills.
  • Driven, self-motivated and self-directed; comfortable leading and working with teams, but also independently to complete projects.
  • Must be highly organized and able to work efficiently on multiple projects to meet tight deadlines and changing priorities.
  • Excellent problem-solving skills with ability to manage priorities on multiple projects with tight deadlines while achieving exceptional results.
  • Excellent organizational and project management skills
  • Strong written and verbal communication skills
  • Professionalism working with cross-functional teams.
  • Comfortable working with and breaking through ambiguity.
  • Flexible and adaptable to a fast-paced environment.
  • Strong computer skills in Microsoft office: Word, Excel, and PowerPoint.
  • Excellent English oral and written communication skills.
  • Prioritizing, time management, and organizational skills.
  • Relationship management skills and openness to feedback.

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